Public evidence, clearly described
Evidence Policy
Why This Policy Exists
Customers deserve information they can trust.
This policy explains how BES presents evidence.
It helps readers distinguish customer work from demonstrations, internal work, research, and early prototypes. It also sets boundaries for permission, confidentiality, claims, and corrections.
Types of Evidence
The label should tell you what the evidence represents.
We do not present illustrative or internal work as customer delivery.
- Customer Case Study
- A factual account of work completed for a customer, published with appropriate permission. It identifies relevant context, approach, and supported outcomes without exposing confidential information.
- Customer Testimonial
- A customer's approved statement about their experience. The quotation is attributed only as permitted and is not rewritten to change its meaning.
- Demonstration Project
- An example created to show how an approach could work. It is not evidence of a customer engagement or a live customer outcome.
- Internal Project
- Work created for BES operations, learning, or internal improvement. It may show how we think or work, but it is not customer evidence.
- Research Project
- A structured investigation used to explore a question or possible approach. Findings are presented with their source, scope, assumptions, and limitations.
- Prototype
- An early version used to test an idea or learn what may be possible. It is not presented as production-ready or as proof of a final result.
What We Publish
Evidence may be published when its source and status are clear.
Context, date, limitations, and permission should accompany a claim whenever they are needed to understand it correctly.
- Customer stories with permission
- Approved testimonials
- Demonstration projects
- Internal research
- Public information with an identifiable source
What We Never Publish
A claim should not appear when its truth, permission, or context cannot be supported.
- Fake testimonials
- Invented customer logos
- Unverified statistics
- Confidential customer information
- Private project information without permission
- Misleading before-and-after claims
How We Correct Mistakes
Published information should not remain unchanged when it becomes inaccurate.
If published information becomes inaccurate, BES will review and update it as appropriate.
Depending on the issue, we may clarify the wording, correct the information, add missing context, or withdraw the item. Questions or corrections can be raised through the Contact page.
Questions About Evidence
Ask us about information published by BES.
If you have a question about a claim, project label, source, permission, or correction, contact us and identify the page or information concerned.